“It’s a unique product,” Lester confirms. “It’s an innovation that we did after we identified a gap in the market. No-one else had attempted to do it before and we felt sure we could make it happen. We went to the largest specialists straightaway and they very quickly embraced the concept and said, ‘brilliant idea’. So we developed and patented that system and launched it to the market within months. The product is being sold quite broadly and widely across several countries now with great success.”
Compressing your innovation process down to three to six months does require the right internal systems, methodology and communication channels to be in place to cope. Design, operations, fabrication, marketing and sales must all work in harmony.
“If I wind the clock back five years ago, it would have been very difficult to move development through that quick, because we just didn’t have the systems and structure to be able to cope with that,” Lester admits. “A lot goes on behind the scenes to actually bring your idea to reality. And to be able to make that a slick system is what we’re really focused on.”